The Society of Saint Paul is a religious congregation which was founded in 1914 at Alba, in Italy, province of Cuneo, by Fr. Giacomo Alberione.
Its members are known as the Paulines. Faithful to the mission assigned them by their founder, they communicate the
In 1991, the Society of St Paul initiated the study for the development of a new visual identity (LOGO) for the dictum: "to evangelize with the modern means of communication”.
Giorgetto Giugiaro visualized and developed the new LOGO of the Society of St Paul. From the public survey regarding the LOGO, the following comments were expressed:
> appreciation for its formal and esthetic beauty,
> reading it in terms of free associations, it was described as characterizing the combination of two different elements with great dynamism,
>the major values associated to the LOGO were: precision, energy, tension, openness, dynamism, creativity, spirituality and infinity,
>the products to be combined with the LOGO were: cultural products, public opinion and spiritual creativity.
By its nature, the sign that expresses the visual synthesis of the mission of a society is not the equivalent of a logical reflection or a linguistic affirmation.
The LOGO of ST PAULS is not a contradiction; on the contrary, it suggests the mission of putting the Word of God in contact with the unfolding of history as the rich and dynamic apostolate of Saint Paul.
VISION STATEMENT
Called to be “St Paul Alive Today”, following the Charism of our Founder, Bl. James Alberione, We the members of the India-Nigeria Province resolve to employ the various forms of Mass Media in communicating the Word of God to all
XIIIth Provincial Chapter (April 2006)
